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Research papers

Today's fine fragrance from a designer's point of view

We will all agree that the fine fragrance industry does show some changes; normal evolution of an industry, commercial uncertainty, growing numbers of launches, acceleration of trends and increasing infidelity from consumers emphasize today the risk...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Thierry Lecoule
June 15, 1993
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Citation

Lecoule, T. (1993a, June 15). Today's fine fragrance from a designer's point of view. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/today-s-fine-fragrance-from-a-designer-s-point-of-view